Providing support to salons and stylists

If you’re a stylist or salon owner looking to thrive, we have the tools to help you succeed. Phia concepts has been here for more than a decade providing support and service to our clientele.





Welcome to the service, systems,
and support of Phia Concepts!

We reject the concept that hair professionals need to live for years as starving artists in the hopes of making a decent living one day. With nearly fifty years of combined experience with small business ownership, speaking, and coaching, the founders of Phia Concepts have the experience to help you:

Create or Enhance your Vision

Communicate more effectively
with Clients and Employees

Increase top-line revenue
to generate more profit

Create the Culture
of your dreams

Build tremendous
employee loyalty

Love what you do again!

Advanced education with classes at all levels and personalized life coaching

It doesn’t matter how talented you are behind the chair if you aren’t running your business like a business. With Phiacadamie and our Salon Coaching, learn critical steps to customer to customer service, managing employees, and managing yourself to help your business succeed.



Providing salons and stylist affordable access to innovative state-of-the-art classes for all levels.


Join Our Teams


We’re always looking for hard working and talented stylist to join one of our teams.


Frequently Asked Questions

As former franchisees ourselves, we committed early on not to offer a franchise model until we were certain that it would provide a win on all sides. Well that is something we I'm still considering for the future, present, we feel it is best to provide our systems and services on a subscription or fee-for-hire basis.
We are always adding educators. At present, we have 12 faculty educators.
Absolutely! When any of our member salons has extra space available in a class, we’re happy to make that available.
That is a bit more complex. The Phia Concept designation is available but only to select salons that are willing to uphold a level of stylist commitment and client care that is far beyond what most salons are willing to strive for. If you think you might be a candidate, we are happy to consider your salon after a minimum of three months of coaching. Member salons who are accepted are featured on all our websites, receive access to our operating systems, and receive discounted education and coaching rates.
All our present salons are Davines-centric, meaning that 90% of our color and product offerings are Davines. We love the Davines focus on health, the environment, and bettering the world. We also recognize that many brands bring something special to the table. For example L’oreal is a world leader in blonding and balayage so L’oreal education is the core of our Balayage training, Aveda is still the gold standard on custom color formulations so our advanced color theory has its foundation in Aveda. We love the way Pravana approaches what we call Phantasy Color, and are proud to have a national Pravana educator on our team. We believe that there is not one way to do anything; a true master will understand all the options and create from that wide base of knowledge.